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TikTok is introducing a new feature that enables them to lessen the amount of AI-created content appearing in their feeds. This step comes as the company announced that it presently contains over 1 bn content made with AI.

Testing and Rollout

The new functionality is undergoing trials over the coming weeks before a global launch. This shift aligns with a rise in content created by AI, spurred by recent AI video creators.

AI Proliferation Online

Recent reports that almost a tenth of the quickest rising channels on a competing service exclusively feature clips produced artificially. A large amount of this output is deemed mass-produced AI material, a label for poor-quality, factory-style content that is often nonsensical or dreamlike.

“We know from our community that a lot of users enjoy content created using AI tools, ranging from digital art to science explainers, and we intend to give people the power to adjust the amount of that, according to their own likes,” commented a platform representative.

Volume and Proportions

TikTok disclosed that there are now over a billion videos on its network labeled as AI-generated. In total, in excess of 100 mn pieces of content are uploaded to the platform every day, making AI content a relatively small part of its overall inventory.

User Control Features

Members will be in a position to decrease or raise the volume of AI content they view by using the content preference option in the app and picking AI-made media. Other topics that are already be controlled under the setting encompass politics, fashion, beauty, and movement.

AI Disclosure Rules

TikTok’s guidelines oblige content makers to identify convincing artificially created content, and it forbids dangerous AI impersonations of celebrities or critical incidents. Any believable AI video that is unmarked can be removed under its user guidelines.

In addition, the platform will now add an artificially created label to content made using its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This step is aimed to help prevent users from trying to evade the labeling process.

Responsible AI Funding

The company is additionally launching a $2m AI literacy fund for specialists and groups to develop learning resources about ethical AI use. This program will assist non-profit groups dedicated to teaching coding and technology.

Content Safety Approach

The platform has supported its moderation strategy, during discussion over plans to lay off hundreds of safety staff in the UK. It is set to cut a significant number of roles in its user protection department in the UK capital, with labor groups and digital protection specialists expressing worry that staff are being displaced by automated systems.

A company official explained that staff-based oversight would still have a role, but automated tools can protect employees by removing the most graphic content prior to it gets reviewed by staff. The platform stated a 76% decrease in explicit and harmful content reviewed by content reviewers over the previous year due to reliance on its AI tools.

We believe it is crucial to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is the area in which a significant AI assistance is making a difference process content quickly.”